- Sarah Seifert, SmartWool
To target those most interested in receiving their emails, Ragnar utilizes customer behavior segmentation to divide their database based on factors such as geography and race history. Using a segmentation strategy such as this, they are able to send highly targeted and relevant emails increasing overall engagement rates and ROI.
With a desire to have a deeper understanding of their customer, the Thule analytics project uncovered metrics that reveal Thule consumer insights such as behavior, preferences and purchase patterns. Based upon this data, AscentCRM was able to provide actionable marketing strategies with the best media and message for their existing customers and future prospects.
To better prepare their visitors for their stay, Sun Valley implemented a pre-arrival email sent to guests before their arrival at the lodge. With useful information included such as events, featured restaurants and the weather forecast during their stay, customers come prepared and ready to fully utilize and enjoy all of the resorts amenities.
Reaching a customer who has strayed from their cart at the moment they are looking to purchase is crucial in saving a company from lost sales. By implementing an often intimidating abandoned cart campaign, AscentCRM was able to regain sales and increase conversion for Smartwool through continued testing of subject lines, incentives and send times.